What can I do for you?

Your organization has many audiences - consumers (past, present and future), community members, employees, other stake holders ... each audience views your organization differently. How do you want them to view your organization? And what are you doing to affect that?

By carefully considering a public relations and marketing strategy, you can control how your audiences view your organization, and how they respond to your messages. When you put information out there, many things need to be considered: Who is the audience? What do you want them to think/feel/know about you as a result of this information? What do you want them to do next?

• Graphic design: What does your organization "look" like? What does that look "feel" like? How do each of your graphic elements - online and printed - complete your brand and communicate your messages and help your organization reach its goals?

• Web design: Your audiences are already looking for you online, and they expect to find you at www.yourcompany.com or .org, but what information do they expect from your web site and how easily can they find it? And how do you keep them coming back?

• Social media: Where else do your audiences expect to "see" you online: are they looking for you on Facebook? Twitter? YouTube? How can you tie those web sites into your overall strategy, and engage your audiences in new ways?

My background

Six years of public relations and marketing experience for a variety of industries: healthcare, fundraising, events, performing arts, professional associations, trade shows, continuing education, product design.

Strategic social media marketing - using the latest social media sites to engage your audiences.

Branding (visual identity): logo design, overall identity creation/direction, how to maintain brand integrity.

Graphic Design: print ads, web ads, web site graphics, brochures, newsletters, flyers, graphic art.

Writing: news releases, web site content, promotional copy, search engine optimization (SEO), articles for magazines/publications, blogging.

Limited web design experience (if you see it on this site, I can do it for you).

Event planning: determine how an event fit with the organization's goals, and how it will attract and engage the audiences. Other details: promotions/communication, creating printed materials, speech writing, overseeing planning committee/task force.